Thursday, March 25, 2010


Dustin and I have decided upon a title for our conference, TYPECONTEXT, based on our desire to create a conference focusing on concept over formal aesthetics. The advertising material would contain this simplified and persuasive description:

Why bother creating a message if it doesn’t carry a capacity to move the viewer? Seduce the audience by infusing the type & image with semiotics. Create resonating meaning by considering connotation of the surroundings.

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