Thursday, March 25, 2010

clean project brief (original & unedited)

Scenario: Stinky dogs are not an option.

Product Line: Good Dog, Bad Dog Days shampoo. The product contains only natural ingredients.

Target User: An environmentally conscious female dog owner, my target will be a young professional. She probably lives in a loft downtown. This product would be sold in an upscale store like Anthropologie.

Proposed Strategy: Fancy paper, sophisticated patterns and textures. My dog would be the model for all the advertising.


comparables: (many are not especially attractive:)
visual research (aka, pretty inspiration):

No comments: