Friday, October 2, 2009

a means of escape

My second round of potential posters carried a less serious focus. Honestly, these are altogether a new idea. Now I am considering a reading campaign based on the joys and stress reducing escape available to all with eyeballs and reason.

The imagination is unquenchable; if it can be imagined, it can be experienced, at least by a book, anyway. A person can travel to the moon, the iditarod, or have a living room full of zoo creatures in a matter of minutes.

Many of these (above) began with a chuckle. Humor can be powerful and persuasive and possibly add ethos points to the character of the designer.

Specifically in the Superman drawings, he finds it hard to put a book down, essentially equating reading to saving the world—or a kitten.

(above) a detail of a few.

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