Based on the critique on Friday, I've made one alteration to allow this design to speak to the intended audience—a website. The original de Bretteville poster design included a phone number verses a website for two reasons, I believe. First of all 1984 was not a year when everyone lived by the internet and secondly the intended audience was illiterates. My audience on the other hand is the educated potential volunteer. Technically, I decided to reduce the size of the website in comparison to the call to action text so they would not compete. Additionally, I did not want anyone to mistake my poster for an ethos mode of appeal.
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