Sunday, September 19, 2010

What's in a name?

Problem Statement (concerning the identity specs of my new vegan restaurant):

The goal of this visual identity will be to convey the idea that vegan food can be surprisingly and explosively tasty. The tone of voice will be caring and optimistic. The attributes to be embodied will be friendly, organic and eclectic chic. The needs fulfilled will be healthy and flavorful food located in an inviting and non judgmental community.

and now for a few name possibilities...

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