Local Dirt

Last night the lord spoke...Local Dirt = Local YUM

I adore the initial imagery of munching on dirt. (Sorry to speak the obvious)—the dirt is actually an indexical reference to acquiring food by means of local gardening. But we will serve dirt as well, if you desire.

I long to create something that is absolutely anti-iconic. To me, iconic design is equivalent to the expected. (Why bother creating a message if the result is something the masses already know?)

Alright so not everyone will grab a bite to eat at a place called, "Local Dirt," but that is alright with me. (My alternate brand idea is yum (with as many "m's" as are needed to establish the echoing euphoria.)