Product Line: Good Dog, Bad Dog Days shampoo. The product contains only natural ingredients.
Target User: An environmentally conscious female dog owner, my target will be a young professional. She probably lives in a loft downtown. This product would be sold in an upscale store like Anthropologie.
Proposed Strategy: Fancy paper, sophisticated patterns and textures. My dog would be the model for all the advertising.
consumer:
comparables: (many are not especially attractive:)
consumer:
comparables: (many are not especially attractive:)
visual research (aka, pretty inspiration):
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