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in the works...

delicious dirt

The name of my proposed vegan restaurant is officially, local dirt—no turning back (although the other day I awoke from a dream with an equally viable name: grass eaters.)

My idea is to loosen the stiffness of the stereotypical militant vegan variety. It's a great lifestyle and golly they have fun too. My brand essence is friendly, eclectic and organic; I decided to become one with the possible branding materials...The logo type could evolve into many textures.

poster overhaul

On a sunny Tuesday morning last week, I spent a little time with Miles (who is actually a man named Marty Kraft.) We both sat on a bench in the community garden he began at a school for troubled youth, located on Troost.

Marty's passion for gardening is unquenchable and contagious. The following is the response I received to a loaded question concerning his primary reason for pursuing this activity:

“The interaction that takes place between humans and nature when walking into a beautiful place—it’s almost like you are walking into a conversation with all that life. I think you become part of the conversation.”

All of the sudden, I am longing to engage in this gorgeous conversation.

urban gardening ideation

A6 continues...

view more good looking people on my flickr account...

http://www.flickr.com/photos/tammyshell/sets/72157624917861643/

Hypnotic

Dance initiated intoxication struck the crowd, last Friday at the Granada. Those who are new to the Quixotic experience may be easily identified by the occasional gasping and gaping mouths.

Additionally, this performance equated a pilotes session for my photo skills—not just because this particular venue does not believe in the necessity of air conditioning.

My process includes clenching the camera to my body as tightly as possible. I do not breathe until I have released the shutter. (The luxury of breathing freely in combination with a slow shutter setting and fast moving objects means a missed shot and a purposeless existence.)

come on, jump already

The final (and finally, nearly off to press) design for The People's Liberation Big Band, which I began quite a while ago. It all started with a brainstorm of the blatant, qualifying descriptive word.

After giving Brad Cox a short list of possibilities, he quickly chose the flying machine idea. My original design has been given a facelift of background image and free spirited dada inspired type. And obviously, I was thinking about cute hair when I drew this.

The cd release party will occur in November...not to be missed, I tell you.

Reappropriated smoking ad

Why yes it is, and thank you for asking.

My response to a casual question from a friend, "is graphic design fun?" Graphic design is a ridiculously wonderful challenge of systems, purpose and technique, teaching an aversion to pretty for the sake of pretty (which I admit, may be my specialty.) I am learning to have a strong purpose for any design work or else suffer the one-liner consequence.

Local Dirt

Last night the lord spoke...Local Dirt = Local YUM

I adore the initial imagery of munching on dirt. (Sorry to speak the obvious)—the dirt is actually an indexical reference to acquiring food by means of local gardening. But we will serve dirt as well, if you desire.

I long to create something that is absolutely anti-iconic. To me, iconic design is equivalent to the expected. (Why bother creating a message if the result is something the masses already know?)

Alright so not everyone will grab a bite to eat at a place called, "Local Dirt," but that is alright with me. (My alternate brand idea is yum (with as many "m's" as are needed to establish the echoing euphoria.)

What's in a name?

Problem Statement (concerning the identity specs of my new vegan restaurant):

The goal of this visual identity will be to convey the idea that vegan food can be surprisingly and explosively tasty. The tone of voice will be caring and optimistic. The attributes to be embodied will be friendly, organic and eclectic chic. The needs fulfilled will be healthy and flavorful food located in an inviting and non judgmental community.

and now for a few name possibilities...

Proponents of Yum

About five years ago at an art show, I met Heidi Van Pelt, the infamous creator of the local vegan restaurant, füd. Throughout the show, she was serving ice cream made from cashews; the flavor was incredible. I had no idea this was possible.

The following is a collection of slides from my recently flavorful presentation concerning a branding idea for an explosively tasty vegan restaurant.

(I began this project while attempting to carry out a not only vegan, but solely raw diet. Three weeks later—and ten pounds lighter, I am now a just a vegetarian.)

my kitchen (above) and an expressive type demonstration (below)
You don't have to say it, I have already been reprimanded. I just enjoy the type escaping to the heavens. (above) Key beliefs include a commitment to acquiring ingredients from local and organic markets.
The only required commonality for those who enter this restaurant would be, an affinity for flavor.
The above photo (taken at Bad Seed) symbolizes the unending possibilities.
The essence (as symbolized by a fragrant aroma) would be tasty and healthy vegan food.
Brand attributes: friendly, organic and eclectic chic. (It is my desire for the style of these slides to embody this theme.)
(A cameo from Brooke Salvaggio who grew up with the nickname, Bad Seed. (What a perfect name for her farmer's market.)Flavor skeptics are our favorite to please. (Does his face not say it all?)
We're in your neighborhood...so stop on by. (A goal of this restaurant will be to establish a diverse and inviting community.)
Convinced?