tag:blogger.com,1999:blog-8729359570871415595.post2258594363379376503..comments2023-03-25T20:36:47.150-07:00Comments on mix o tammy: posters of pathostammyshellhttp://www.blogger.com/profile/12116851091208795491noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8729359570871415595.post-75588642851685167612009-10-17T10:23:02.777-07:002009-10-17T10:23:02.777-07:00the call to action:
"be a tutor" is vagu...the call to action:<br />"be a tutor" is vague and doesn't help clarify that this is in fact a literacy campaign. A tutor for what? Be more specific - actually use the words "adult illiteracy". <br /><br />"save a future", however, does make sense with the baby/medicine concept - can keep this. <br /><br />Try some different type treatments (perhaps digitally generated) for the "call to action" portion. Can it be visually separate from the image but still be stylistically cohesive? How big is this poster? Big enough that you can use smaller copy - to allow for more room. Test at actual size. Seems appropriate for a wheat paste campaign plastered around a city. <br /><br />The tele number (or maybe is should be a website?) blends a bit too much with the label too, and cutting it out (middle image) is not working visually. <br /><br />the image:<br />The collage on the far right works best. The tie-in of the child's medicine and showing the baby in the background really helps clarify your campaign - keep this. The baby doesn't look in danger, however. Should be a bit more ominous (maybe another graphic element to help?).<br /><br />Highlight "can be" as well as dangerous. I don't think "decisions" is the right word - reading is more of a task in this scenario. <br /><br />Don't have to disintegrate the type so much (as the middle one), but the right poster is certainly looking realistic. <br /><br />The crude collage/photo rendering style is fantastic, as well as the low-fi type and bright shocking colors. I think Sheila de Bretteville would be proud.jamiehttps://www.blogger.com/profile/10368045695667600986noreply@blogger.com