Thursday, September 30, 2010

delicious dirt

The name of my proposed vegan restaurant is officially, local dirt—no turning back (although the other day I awoke from a dream with an equally viable name: grass eaters.)

My idea is to loosen the stiffness of the stereotypical militant vegan variety. It's a great lifestyle and golly they have fun too. My brand essence is friendly, eclectic and organic; I decided to become one with the possible branding materials...The logo type could evolve into many textures.




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